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You've got 7 seconds...
Based on a home's location and size, 78% of a buyer's decision is made before they even see it. The other 22% of that decision will be formed within the first seven seconds of seeing it. Seven seconds! Basically, you and your ERA® sales associate have a total of seven seconds to make that first impression a resounding one.

Sell Your Home: Faster, for More Money and with Fewer Hassles ?
ERA® Gold Star Property is a preferred property program designed to help you meet the fundamental challenge of standing out from the competition. It takes a great deal of preparation to get your home sold at its maximum price. The goal of Gold Star Property is to help you get top dollar for your home in the shortest amount of time possible.

An ERA Gold Star Property will:

• Increase your selling price and decrease time on the market
• Maximize your property's appeal to the largest potential pool of buyers
• Generate enthusiasm from agents showing your property
• Protect your home against unforeseen expenses during the listing period

Once enrolled, each Gold Star Property will benefit from the full array of ERA program components and marketing tools available including eye-catching newsprint promotions, open house signage, specially designated yard signs, comprehensive listing information, and "talking photo galleries" prominently displayed on ERA.com. Make your home a preferred property by letting your ERA sales associate provide you with all of the components to help your home stand out from the competition. To learn more contact your ERA sales associate today!